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What to watch for in 2018: Mobile SEO predictions
As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining...
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WAP Search is Dead! Long Live WAP Search
If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if...
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Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by...
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In-House Mobile SEO — Why Is It So Difficult?
As the growth of mobile charges on, mobile search optimization becomes an increasingly important skill for an in-house SEO to possess. If you are an in-house SEO preparing to delve into the world of...
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Keyword Not Provided – Maybe Mobile Is To Blame?
At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of...
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The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent
The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google’s Pierre Far, Resolution Media’s Bryson Meunier, Move.com’s David...
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How To Leave Anonymous Business Reviews In Google+
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus...
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Android 6 “Marshmallow”& SEO Series: Google’s Private Index & Screen Crawling
As over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user...
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Android 6 “Marshmallow”& SEO Series: Google Now Cards Featuring Merchant Data
Google Now is Google’s predictive search solution that tries to anticipate a user’s needs before the user searches. It presents information in the form of “answer cards” on your mobile phone, your...
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Android 6 “Marshmallow”& SEO Series: Click To Search With Google Mobile
As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is expanding with new input methods that are more contextual and...
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